OTC KEY TO ATTRACTING HISPANIC CUSTOMERS

CHICAGO -- Over-the-counter medications, remedies and health aids are key categories for retailers seeking to capture more of the Hispanic market, according to ACNielsen research that will be presented today during the annual Food Marketing Institute Show here.While Hispanics tend to shop in mainstream supermarkets less than non-Hispanics, they do spend more dollars on OTC purchases there as a percent

CHICAGO -- Over-the-counter medications, remedies and health aids are key categories for retailers seeking to capture more of the Hispanic market, according to ACNielsen research that will be presented today during the annual Food Marketing Institute Show here.

While Hispanics tend to shop in mainstream supermarkets less than non-Hispanics, they do spend more dollars on OTC purchases there as a percent of their total OTC spending, said Nick Sorvillo, senior vice president, ACNielsen H

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