OTC PRICE POWER

Big price differentials, competitive advantages, and healthy margins are making over-the-counter remedies the brightest stars of the health and beauty care private-label universe.While riding the coattails of the marketing power behind the branded versions, private-label OTCs gain rapid acceptance when they're introduced because customers know government regulations mandate their quality. In addition,

Big price differentials, competitive advantages, and healthy margins are making over-the-counter remedies the brightest stars of the health and beauty care private-label universe.

While riding the coattails of the marketing power behind the branded versions, private-label OTCs gain rapid acceptance when they're introduced because customers know government regulations mandate their quality. In addition, their prices are significantly lower than the national brands.

Many retaile

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