OTC SWITCH CLIMATE IS SUNNY, BUT CLOUDS LOOM

NEW YORK -- Supermarkets can anticipate a bright future selling new prescription to over-the-counter drugs, although the Food and Drug Administration may ultimately slow the flow of those products onto retail shelves.But despite the FDA's stepped-up scrutiny levels, which are delaying many OTC switches, a broad range of products will ultimately make their way to supermarket HBC departments. Once these

NEW YORK -- Supermarkets can anticipate a bright future selling new prescription to over-the-counter drugs, although the Food and Drug Administration may ultimately slow the flow of those products onto retail shelves.

But despite the FDA's stepped-up scrutiny levels, which are delaying many OTC switches, a broad range of products will ultimately make their way to supermarket HBC departments. Once these products are switched to OTC status, though, supermarkets must be prepared to battl

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