OTC-SWITCH TACTICS PRESCRIBED FOR STORES

CHICAGO -- Supermarkets were given a prescription to improve the health of their over-the-counter switch drug business during a presentation here on May 3 at the Food Marketing Institute's annual convention.During a workshop session, a study co-sponsored by FMI and the General Merchandise Distributors Council was unveiled identifying a series of prescription-to-OTC best merchandising practices successfully

CHICAGO -- Supermarkets were given a prescription to improve the health of their over-the-counter switch drug business during a presentation here on May 3 at the Food Marketing Institute's annual convention.

During a workshop session, a study co-sponsored by FMI and the General Merchandise Distributors Council was unveiled identifying a series of prescription-to-OTC best merchandising practices successfully being utilized by some supermarkets.

The session, chaired by Neil Golu

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