OTHER OUTLETS SIPPING AT SOFT DRINK SHARE: REPORT

NEW YORK -- Consumers are returning to colas and other carbonated soft drinks, but supermarkets are seeing less of the growth because more consumers are buying their soft drinks at mass merchandisers and other retail outlets, according to a published report.In 1995 soft drink consumption reached a record 13.75 billion gallons, an almost half a billion gallon increase from 1994, according to the report

NEW YORK -- Consumers are returning to colas and other carbonated soft drinks, but supermarkets are seeing less of the growth because more consumers are buying their soft drinks at mass merchandisers and other retail outlets, according to a published report.

In 1995 soft drink consumption reached a record 13.75 billion gallons, an almost half a billion gallon increase from 1994, according to the report released by Beverage Marketing Corp. of New York, a leading beverage industry sales

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