OTHER STORE FORMATS URGED FOR COUPONS, MARKETING

SAN ANTONIO -- Because consumers buy many grocery items at outlets other than supermarkets, manufacturers should consider other retailing formats when designing marketing campaigns and in-ad coupons, according to a coupon industry official."From a couponing perspective, the grocery store is definitely not the only place where consumers are using coupons. They are buying products elsewhere. They are

SAN ANTONIO -- Because consumers buy many grocery items at outlets other than supermarkets, manufacturers should consider other retailing formats when designing marketing campaigns and in-ad coupons, according to a coupon industry official.

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