OTHER STORE FORMATS URGED FOR COUPONS, MARKETING

SAN ANTONIO -- Because consumers buy many grocery items at outlets other than supermarkets, manufacturers should consider other retailing formats when designing marketing campaigns and in-ad coupons, according to a coupon industry official."From a couponing perspective, the grocery store is definitely not the only place where consumers are using coupons. They are buying products elsewhere. They are

SAN ANTONIO -- Because consumers buy many grocery items at outlets other than supermarkets, manufacturers should consider other retailing formats when designing marketing campaigns and in-ad coupons, according to a coupon industry official.

"From a couponing perspective, the grocery store is definitely not the only place where consumers are using coupons. They are buying products elsewhere. They are redeeming coupons elsewhere," said Jane Perrin, senior vice president of marketing at

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