All boxed up and no place to go.
For years, that lament characterized frozen foods. The category was relegated to fixed, hard-wired aisles or to the perimeter, where plumbing and electric availability were more easily accessible.
Today, frozens are found everywhere and anywhere in the store, mobilized by a new generation of fixtures that provides supermarkets with a secondary chance to intercept time-strapped shoppers. Retailers that have taken advantage of the options cu