OUT OF SIGHT

Eye care, once a healthy source of revenue for health and beauty care departments, is on the wane in supermarkets, as increasingly sophisticated consumers embrace private-label and multiple-function products that allow them to spend less for the same results.Retailers have responded, shrinking their eye care sections, promoting the category less frequently and focusing more attention on star performers

Eye care, once a healthy source of revenue for health and beauty care departments, is on the wane in supermarkets, as increasingly sophisticated consumers embrace private-label and multiple-function products that allow them to spend less for the same results.

Retailers have responded, shrinking their eye care sections, promoting the category less frequently and focusing more attention on star performers like vitamins and body care.

"It's become essentially a maintenance catego

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