OUTSIDE THE BOOM BOX

Baby boomers have little free time, distinctive tastes, and diverse different hobbies and interests -- making them a remarkably hard-to-reach demographic group.Consequently, mass marketing can only go so far. Companies need to find more creative ways to reach the some 76 million adults born between 1946 and 1964.While it may be difficult to distinguish between different groups of boomers, marketers

Baby boomers have little free time, distinctive tastes, and diverse different hobbies and interests -- making them a remarkably hard-to-reach demographic group.

Consequently, mass marketing can only go so far. Companies need to find more creative ways to reach the some 76 million adults born between 1946 and 1964.

While it may be difficult to distinguish between different groups of boomers, marketers that target certain segments will be more effective in their marketing effort

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