OUTSOURCING WEIGHED AS VMI STRATEGY

SAN FRANCISCO -- Should brand marketers set up vendor-managed inventory programs by themselves, or outsource the work?Before deciding, evaluate how much time you have to bring forward a solution, recommended Tony Ferrante, manager of customer service logistics for the Home Products division of Rubbermaid, Wooster, Ohio."Outsourcing is a viable option when the benefit you are seeking is quick implementation,"

SAN FRANCISCO -- Should brand marketers set up vendor-managed inventory programs by themselves, or outsource the work?

Before deciding, evaluate how much time you have to bring forward a solution, recommended Tony Ferrante, manager of customer service logistics for the Home Products division of Rubbermaid, Wooster, Ohio.

"Outsourcing is a viable option when the benefit you are seeking is quick implementation," he said. "Outside VMI specialists know what retailers are doing and

Register to view the full article

test - Advanced Registered User

Already a member? .