OVER-THE-COUNTER TRADING

Supermarkets are digging deeper into what was virtually unexplored terrain for them a decade ago: onetime prescription-only products that have gone over the counter.The OTC review process is far from new, but it's just recently begun offering supermarkets the kind of benefits that other retail channels have enjoyed for years, pharmacists said.While manufacturers promoted OTC products at supermarkets

Supermarkets are digging deeper into what was virtually unexplored terrain for them a decade ago: onetime prescription-only products that have gone over the counter.

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