OVER THE RAINBOW

Heinz's green ketchup made headlines across the country when it first hit shelves in the fall of 2000. Blue french fries and color-morphing Cheetos would not be too far behind. However, grocers are not yet sold on the rainbow of options in the consumer packaged goods arena.Retailers polled by SN have seen little sustained growth in the multicolored categories after the initial novelty wore off.At

Heinz's green ketchup made headlines across the country when it first hit shelves in the fall of 2000. Blue french fries and color-morphing Cheetos would not be too far behind. However, grocers are not yet sold on the rainbow of options in the consumer packaged goods arena.

Retailers polled by SN have seen little sustained growth in the multicolored categories after the initial novelty wore off.

At Remke's Markets, Covington, Ky., green ketchup is now "just sitting on the shel

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