OXYGENATION

Oxygen-based cleaners and stain removers are breathing new life -- and convenience -- into the fabric and home-care business.The segment is a big trend for 2003, according to Tom Vierhile, general manager, Productscan Online, a database of new products from Naples, N.Y., based Marketing Intelligence Service.One of the newest additions to the category is Procter & Gamble Co.'s Tide with Self Pretreating

Oxygen-based cleaners and stain removers are breathing new life -- and convenience -- into the fabric and home-care business.

The segment is a big trend for 2003, according to Tom Vierhile, general manager, Productscan Online, a database of new products from Naples, N.Y., based Marketing Intelligence Service.

One of the newest additions to the category is Procter & Gamble Co.'s Tide with Self Pretreating Oxyfoam. Oxyfoam has been in test market since September 2002 in Midl

Register to view the full article