P O P HELPS MICROSOFT LAUNCH A HIT

CORONADO, Calif. -- Microsoft used detailed planning, logistics and in-store execution to achieve unprecedented point-of-purchase execution rates for its huge Windows 95 product launch."We had a better than 90% in-store setup rate, covering a total of 10,000 outlets," said Rebecca Kotch, merchandising manager of the U.S. field group for Microsoft Corp., Seattle.Kotch described the key role POP played

CORONADO, Calif. -- Microsoft used detailed planning, logistics and in-store execution to achieve unprecedented point-of-purchase execution rates for its huge Windows 95 product launch.

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