PACIFIC FRUIT AD BLITZ BOOSTS BRAND NAME

NEW YORK -- After an advertising blitz in two markets, Pacific Fruit found 10% of consumers are more likely to buy their Bonita brand bananas.The campaign was so successful that Pacific Fruit launched a similar campaign in two additional markets last month, according to Howard Nager, marketing director.The ad campaign, which began last August in Phoenix and Portland, Ore., included 1,000 television

NEW YORK -- After an advertising blitz in two markets, Pacific Fruit found 10% of consumers are more likely to buy their Bonita brand bananas.

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