PACIFIC FRUIT LOOKS TO BROADEN BONITA'S APPEAL

NEW YORK -- Building a brand name from scratch can be an uphill battle, particularly in the produce department.And taking on one of the best known commodity brands of all, Chiquita, in a crucial category, bananas, requires near-military precision and determination.That is exactly what Pacific Fruit, the U.S. distributor of Bonita brand bananas here, is trying to do.Pacific Fruit has launched new regional

NEW YORK -- Building a brand name from scratch can be an uphill battle, particularly in the produce department.

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