IN PACIFIC NORTHWEST, IT'S BRANDED SEAFOOD WITH ATTITUDE

BAINBRIDGE ISLAND, Wash. (FNS) -- High-end clothiers have long realized the power of a label. Now, seafood merchandisers are attempting to capture the same cachet.In the Pacific Northwest, where seafood is taken seriously, the Nakata Thriftway units, based here, are banking on a branded line of seafood specialties to emphasize the chain's commitment to quality. The line of seafood is being marketed

BAINBRIDGE ISLAND, Wash. (FNS) -- High-end clothiers have long realized the power of a label. Now, seafood merchandisers are attempting to capture the same cachet.

In the Pacific Northwest, where seafood is taken seriously, the Nakata Thriftway units, based here, are banking on a branded line of seafood specialties to emphasize the chain's commitment to quality. The line of seafood is being marketed under the name of Bruce Gore, a noted Alaskan fisherman.

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TAGS: Seafood