PACKAGED BREAD POPPING

FAIRFIELD, Conn. -- The growth of fresh-bakery sections in supermarkets has not hurt the packaged-bread category, which had sales of $5.6 billion last year, an increase of 2.1% over the previous period, according to ACNielsen, Schaumburg, Ill.SN recently visited supermarkets here to compare the bread category in Shaw's and Stop & Shop units. Shaw's Supermarkets is based in East Bridgewater, Mass.,

FAIRFIELD, Conn. -- The growth of fresh-bakery sections in supermarkets has not hurt the packaged-bread category, which had sales of $5.6 billion last year, an increase of 2.1% over the previous period, according to ACNielsen, Schaumburg, Ill.

SN recently visited supermarkets here to compare the bread category in Shaw's and Stop & Shop units. Shaw's Supermarkets is based in East Bridgewater, Mass., while Stop & Shop, a division of Ahold USA, is headquartered in Quincy, Mass. A

Register to view the full article

test - Advanced Registered User

Already a member? .