PACKAGING AFFECTS BRAND LOYALTY, STUDY SHOWS

WILMINGTON, Del. -- Nearly three-quarters of U.S. consumers (72%) are willing to pay more for food and beverage packaging that guarantees freshness, according to a new survey by DuPont. S. consumers (60%) ranked taste or freshness as the most important factor when purchasing food."The survey confirms that aspects beyond price and convenience -- namely freshness and taste -- are key deciding factors

WILMINGTON, Del. -- Nearly three-quarters of U.S. consumers (72%) are willing to pay more for food and beverage packaging that guarantees freshness, according to a new survey by DuPont.

S. consumers (60%) ranked taste or freshness as the most important factor when purchasing food.

"The survey confirms that aspects beyond price and convenience -- namely freshness and taste -- are key deciding factors among U.S. consumers," said Donna Visioli of DuPont Packaging & Industri

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