PACKAGING THE BRAND

When it comes to store brands, there are almost as many strategies as supermarket chains. Some companies support a store name, others choose an unrelated name. Still others use a combination of names in a multilevel structure, which typically includes a value and premium or super-premium tier or features different names in different categories.Regardless whether products carry the store name or another

When it comes to store brands, there are almost as many strategies as supermarket chains. Some companies support a store name, others choose an unrelated name. Still others use a combination of names in a multilevel structure, which typically includes a value and premium or super-premium tier or features different names in different categories.

Regardless whether products carry the store name or another name, package design increasingly is used to communicate the message that today's

Register to view the full article

test - Advanced Registered User

Already a member? .