PACKAGING COUNTS FOR SAMPLES, TOO

When DowBrands designed its recent 4 million-piece to-home sampling program for its Smart Cleanser With Baking Soda and Smart Cleanser With Bleach, it settled on three-dimensional replica containers on a perforated card. The two formulations, one in blue and one in white, are positioned side by side. The company's research has shown that people have strong opinions about bleach, said Mary Elsner,

When DowBrands designed its recent 4 million-piece to-home sampling program for its Smart Cleanser With Baking Soda and Smart Cleanser With Bleach, it settled on three-dimensional replica containers on a perforated card. The two formulations, one in blue and one in white, are positioned side by side. The company's research has shown that people have strong opinions about bleach, said Mary Elsner, brand manager for Smart Cleanser at DowBrands' facility in Indianapolis. "So it's important to gi

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