PACKAGING FOUND TO BE BRANDS' ALLY

NEW YORK -- A new study shows that packaging for national brands gives them a decided advantage over upstart premium private labels."Quality of packaging plays a very important role in consumers' perception and consumers' purchase of a new product," said Jonathan Prinz, president of Schechter Group, a corporate and brand identity consultant company here. Survey results convinced Prinz store brands

NEW YORK -- A new study shows that packaging for national brands gives them a decided advantage over upstart premium private labels.

"Quality of packaging plays a very important role in consumers' perception and consumers' purchase of a new product," said Jonathan Prinz, president of Schechter Group, a corporate and brand identity consultant company here. Survey results convinced Prinz store brands will never achieve the wide exposure of national brands and, thus, will never overtake

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