PACKAGING GOES FOR IT

From easy-open soup lids to refrigerator-friendly beverage containers, convenience and on-the-go packaging dominated Center Store aisles in 2003."People increasingly expect packaging to add value to the product by making it easier to use or save work or mess," said Mona Doyle, president, The Consumer Network, Philadelphia, a consumer research firm.Doyle cited resealable packages that save time and

From easy-open soup lids to refrigerator-friendly beverage containers, convenience and on-the-go packaging dominated Center Store aisles in 2003.

"People increasingly expect packaging to add value to the product by making it easier to use or save work or mess," said Mona Doyle, president, The Consumer Network, Philadelphia, a consumer research firm.

Doyle cited resealable packages that save time and hassle, as well as preserving freshness; portable, car-friendly packages like

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