PACKAGING, NEW ITEMS SAID TO LIFT PRIVATE LABEL

NEW YORK -- New products and improved packaging have contributed to the growth of private label over the last year, according to the Private Label Manufacturer's Association here.According to a PLMA-commissioned Gallup Report on how consumers rate retail formats and store brands, the percentage of consumers who are familiar with store-brand products rose from 86% in 1991 to 91% in 1996. Also, the

NEW YORK -- New products and improved packaging have contributed to the growth of private label over the last year, according to the Private Label Manufacturer's Association here.

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