PACZKI PUSH PACKING BIGGER PUBLICITY PUNCH

Paczki awareness reached new heights this year, thanks to creative efforts such as in-store contests, billboards, cross merchandising and at least one paczki-eating competition.Paczki (pronounced poonch-key) had their origins in Poland, where Catholic observers of the Lenten period of sacrifice preceding Easter would traditionally fill up on the pastries before the period began. In this country, paczki

Paczki awareness reached new heights this year, thanks to creative efforts such as in-store contests, billboards, cross merchandising and at least one paczki-eating competition.

Paczki (pronounced poonch-key) had their origins in Poland, where Catholic observers of the Lenten period of sacrifice preceding Easter would traditionally fill up on the pastries before the period began. In this country, paczki first made their mark in parts of the Midwest, where people of Polish descent had

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