PACZKI PUSH PACKS PUNCH, PILING UP BIG BUCKS

SPRINGFIELD, Mass. -- Paczki hoopla reached a high pitch this year with supermarkets running innovative contests that helped push sales of the pre-Lenten treats over the top.A relay race held in-store at two units of Big Y Foods, Springfield, Mass., spurred television and radio coverage, intrigued customers and helped Big Y sell a quarter-million of the huge, super-rich pastries.Another chain, Family

SPRINGFIELD, Mass. -- Paczki hoopla reached a high pitch this year with supermarkets running innovative contests that helped push sales of the pre-Lenten treats over the top.

A relay race held in-store at two units of Big Y Foods, Springfield, Mass., spurred television and radio coverage, intrigued customers and helped Big Y sell a quarter-million of the huge, super-rich pastries.

Another chain, Family Fare Supermarkets, Hudsonville, Mich., staged a paczki-eating contest durin

Register to view the full article

test - Advanced Registered User

Already a member? .