PACZKI SALES DRIVE BAKERY BUSINESS

ST. CLAIRSVILLE, Ohio -- Riesbeck's Food Markets, a family-owned independent here, has pushed its paczki business to record heights, with sales expected to exceed a quarter-million dollars in the next couple of weeks.Strategic promotion has played a key part in the paczki (pronounced "poonch-key") success story. The 13-store chain has taken out TV and drive-time radio ads, packaged the pastries in

ST. CLAIRSVILLE, Ohio -- Riesbeck's Food Markets, a family-owned independent here, has pushed its paczki business to record heights, with sales expected to exceed a quarter-million dollars in the next couple of weeks.

Strategic promotion has played a key part in the paczki (pronounced "poonch-key") success story. The 13-store chain has taken out TV and drive-time radio ads, packaged the pastries in eye-catching red-and-white boxes stacked high in store displays and courted the local c

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