PANEL: CREATE NEW DEPARTMENT FOR FRESH MEALS

TAMPA, Fla. -- Implementing a successful fresh-meals program requires retailers to create a new department within the store, entirely separate from the deli, a group of retail panelists advised.Speaking last week during the Food Marketing Institute's MealSolutions '98 show here, the group said that severing the deli/food service connection helps to create a stronger identity for a meals program in

TAMPA, Fla. -- Implementing a successful fresh-meals program requires retailers to create a new department within the store, entirely separate from the deli, a group of retail panelists advised.

Speaking last week during the Food Marketing Institute's MealSolutions '98 show here, the group said that severing the deli/food service connection helps to create a stronger identity for a meals program in the minds of consumers.

"We had to create the identity in the consumer's mind t

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