PANEL EXAMINES SUPERMARKETS' ROLE IN WHOLE HEALTH

CHICAGO -- Traditional supermarkets may be the channel best positioned to benefit from the rapid, mainstream growth of natural and organic foods -- provided they can overcome a few key challenges, according to one industry veteran."A good example of [a mainstream consumer] is a soccer mom who thinks very carefully about the products she's buying for meals prepared at home and what goes into her children's

CHICAGO -- Traditional supermarkets may be the channel best positioned to benefit from the rapid, mainstream growth of natural and organic foods -- provided they can overcome a few key challenges, according to one industry veteran.

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