PANEL EXAMINES SUPERMARKETS' ROLE IN WHOLE HEALTH

CHICAGO -- Traditional supermarkets may be the channel best positioned to benefit from the rapid, mainstream growth of natural and organic foods -- provided they can overcome a few key challenges, according to one industry veteran."A good example of [a mainstream consumer] is a soccer mom who thinks very carefully about the products she's buying for meals prepared at home and what goes into her children's

CHICAGO -- Traditional supermarkets may be the channel best positioned to benefit from the rapid, mainstream growth of natural and organic foods -- provided they can overcome a few key challenges, according to one industry veteran.

"A good example of [a mainstream consumer] is a soccer mom who thinks very carefully about the products she's buying for meals prepared at home and what goes into her children's lunch boxes," noted Alec Covington, president and chief executive officer of St

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