PANEL: EXPAND HISPANIC MARKETING FOR PROFITS

PALM SPRINGS, Calif. -- Merchandising and advertising programs targeting Hispanic consumers can hoist sales and profits for chain retailers, panelists told attendees at the Mexican American Grocers Association's 12th annual marketing, sales and promotion conference here.At Ralphs Grocery Co., Compton, Calif., sales at 10 core stores moved from a negative 25% to positive figures in the last few months

PALM SPRINGS, Calif. -- Merchandising and advertising programs targeting Hispanic consumers can hoist sales and profits for chain retailers, panelists told attendees at the Mexican American Grocers Association's 12th annual marketing, sales and promotion conference here.

At Ralphs Grocery Co., Compton, Calif., sales at 10 core stores moved from a negative 25% to positive figures in the last few months after the chain instituted two-day weekend sales featuring staple items "at extraord

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