PANEL: FIRM NUMBERS SHOW FLORAL'S BEAUTY

COLUMBUS, Ohio -- Cold, hard numbers are the best means of selling senior management on the importance of floral departments, according to a panel at the Floral Marketing Association's annual convention here.Floral executives know that flowers can add an image of freshness, color and quality to a supermarket like nothing else, but management may require more tangible proof of this department's potential,

COLUMBUS, Ohio -- Cold, hard numbers are the best means of selling senior management on the importance of floral departments, according to a panel at the Floral Marketing Association's annual convention here.

Floral executives know that flowers can add an image of freshness, color and quality to a supermarket like nothing else, but management may require more tangible proof of this department's potential, the panelists counseled.

"Our floral operations give us an edge that we

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