PANEL SAYS IGNORANCE MAJOR ETHNIC MARKETING PITFALL

CHICAGO -- Ethnic merchandising can be tricky especially if the retailer doesn't really know or understand what motivates his ethnic customers, a panel of retailers said here during a Food Marketing Institute workshop session on improving ethnic marketing and merchandising programs."We've been in business nearly 100 years serving a population in southern Texas that's heavily Latino," Scott McClelland,

CHICAGO -- Ethnic merchandising can be tricky especially if the retailer doesn't really know or understand what motivates his ethnic customers, a panel of retailers said here during a Food Marketing Institute workshop session on improving ethnic marketing and merchandising programs.

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