PANEL SEES FUTURE FOR NATIONAL, STORE LABELS

CHICAGO -- National brands and store brands will share store shelves in the future, according to a panel of speakers at the Promotion Marketing Association of America's annual Update conference here. It is only the proportions that are in question."The consumer tells us there is need and room for both," said Douglas Conant, senior vice president of marketing at Nabisco Biscuit division of Nabisco

CHICAGO -- National brands and store brands will share store shelves in the future, according to a panel of speakers at the Promotion Marketing Association of America's annual Update conference here. It is only the proportions that are in question.

"The consumer tells us there is need and room for both," said Douglas Conant, senior vice president of marketing at Nabisco Biscuit division of Nabisco Foods Group, Parsippany, N.J. "Store brands have worked hard to improve product presenta

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