PANEL: SMALL FLORAL DEPARTMENTS OFFER GREAT POTENTIAL

CHARLOTTE, N.C. (FNS) -- Floral department managers with limited space should emphasize products rather than fixtures and signs, and develop continuity, loyalty and membership programs, according to a panel of floral merchandising experts who recently addressed the challenges of operating in tight quarters.The panelists, noting there are no "one-size-fits-all" recipes for successful supermarket floral

CHARLOTTE, N.C. (FNS) -- Floral department managers with limited space should emphasize products rather than fixtures and signs, and develop continuity, loyalty and membership programs, according to a panel of floral merchandising experts who recently addressed the challenges of operating in tight quarters.

The panelists, noting there are no "one-size-fits-all" recipes for successful supermarket floral departments, pointed to strong color blocking and versatile, cost-effective layouts

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