PANELIST ISSUES A CALL TO ARMS IN BATTLE WITH PRECUT PRODUCE

ORLANDO, Fla. -- Precut fresh produce is threatening to topple frozen vegetables from the pedestal of offering unique convenience appeal.In defense, frozens marketers have got to move now to build themselves a new marketing foundation, based on their vegetables' nutritional benefits.So said Kelly Brown, vice president of marketing at Smith Frozen Foods and a member of the American Frozen Food Institute's

ORLANDO, Fla. -- Precut fresh produce is threatening to topple frozen vegetables from the pedestal of offering unique convenience appeal.

In defense, frozens marketers have got to move now to build themselves a new marketing foundation, based on their vegetables' nutritional benefits.

So said Kelly Brown, vice president of marketing at Smith Frozen Foods and a member of the American Frozen Food Institute's Frozen Vegetable Council.

During a presentation here at the Nat

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