PANELISTS UNRAVEL TIE-IN KNOTS

UNIVERSAL CITY, Calif. -- Video cross-promotions are at their best when they provide a significant competitive advantage for the retail, studio and tie-in partners. That was the consensus of participants in a panel of industry experts during the first Supermarket Video '95 conference, held here July 20 and 21.The conference, "Cross-Promoting Video Titles in Supermarkets," was sponsored by Supermarket

UNIVERSAL CITY, Calif. -- Video cross-promotions are at their best when they provide a significant competitive advantage for the retail, studio and tie-in partners. That was the consensus of participants in a panel of industry experts during the first Supermarket Video '95 conference, held here July 20 and 21.

The conference, "Cross-Promoting Video Titles in Supermarkets," was sponsored by Supermarket News and Brand Marketing, a monthly supplement to SN, in conjunction with Aim Promot

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