PAPER-BASED COUPONS NOT BLOWN AWAY: STUDIES SAY

Despite the popularity of the loyalty shopper card and the growing number of consumers who use the Internet as part of their grocery-shopping experience, paper-based coupons are still in high demand, particularly among Center Store products, according to recent studies.While use of e-based coupons increased by 500% last year, it still remains a small component of overall coupon distribution, Bob Carter,

Despite the popularity of the loyalty shopper card and the growing number of consumers who use the Internet as part of their grocery-shopping experience, paper-based coupons are still in high demand, particularly among Center Store products, according to recent studies.

While use of e-based coupons increased by 500% last year, it still remains a small component of overall coupon distribution, Bob Carter, president of information management firm Carolina Manufacturer's Services, Winsto

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