PAPER COSTS HOLD BACK BTS PROMOTIONS

Soaring paper costs left many of this year's supermarket back-to-school promotions with reduced-count filler paper packs and fewer multiple-priced notebooks.In ads that broke Aug. 3, Winn-Dixie's Tampa, Fla., division played down many paper products, focusing instead on single 150-count filler paper at 77 cents. Until this year, 200-count filler paper packs had been featured merchandise.Due to increased

Soaring paper costs left many of this year's supermarket back-to-school promotions with reduced-count filler paper packs and fewer multiple-priced notebooks.

In ads that broke Aug. 3, Winn-Dixie's Tampa, Fla., division played down many paper products, focusing instead on single 150-count filler paper at 77 cents. Until this year, 200-count filler paper packs had been featured merchandise.

Due to increased demand and not enough supply, paper costs have gone up an average of 50%

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Supervalu