PARAMOUNT WILL BUILD FAMILY AND KIDS' BRANDS

HOLLYWOOD -- Paramount Home Video will build up its children's and family brands in 1997 in an effort to gain more shelf space and market share in supermarkets and other stores, said Jack Kanne, executive vice president of sales and marketing.The focal point of the studio's efforts is the direct-to-sell-through release of "Harriet the Spy" March 11, using the theatrical movie to spearhead the Nickelodeon

HOLLYWOOD -- Paramount Home Video will build up its children's and family brands in 1997 in an effort to gain more shelf space and market share in supermarkets and other stores, said Jack Kanne, executive vice president of sales and marketing.

The focal point of the studio's efforts is the direct-to-sell-through release of "Harriet the Spy" March 11, using the theatrical movie to spearhead the Nickelodeon brand of children's videos. "Harriet" is the first feature film from Nickelodeon

Register to view the full article

test - Advanced Registered User

Already a member? .