PARKER TO EXPAND IN-STORE AD MEDIUM

TAMPA, Fla. -- Brand marketers are about to gain wider access to an in-store advertising medium that is part static sign and part advanced digital communications.Parker Communications Systems, a 3-year-old company that has been quietly working the bugs out of its system in Delchamps supermarkets, says it expects to sign deals this month to install its video monitors in the aisles of at least two more

TAMPA, Fla. -- Brand marketers are about to gain wider access to an in-store advertising medium that is part static sign and part advanced digital communications.

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