PARTED IN THE MIDDLE

There's a great divide in supermarket hair care aisles. Indulgent teens reach for the faddish, pricier gels and shampoos, while older consumers tend to be more price-conscious about their locks.Retailers are selecting their assortments based on their demographic mix and their overall health and beauty care strategies."The younger kids are going for the trendy items while the older consumers are going

There's a great divide in supermarket hair care aisles. Indulgent teens reach for the faddish, pricier gels and shampoos, while older consumers tend to be more price-conscious about their locks.

Retailers are selecting their assortments based on their demographic mix and their overall health and beauty care strategies.

"The younger kids are going for the trendy items while the older consumers are going for the sale items," said Kathleen Murdoch, health and beauty care buyer fo

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