PARTY ITEMS FAVORED AS SUPER BOWL STARS

Retailers are using next Sunday's Super Bowl to score touchdowns on the sale of crackers, snacks, beer, soft drinks and frozen foods.Some of the 10 retailers contacted said Super Bowl Sunday's promotional impact is increasing, as scores of armchair quarterbacks rush the stores to stock up for living-room tailgate parties."We've been running ads that tie in to the Super Bowl for the last several years,

Retailers are using next Sunday's Super Bowl to score touchdowns on the sale of crackers, snacks, beer, soft drinks and frozen foods.

Some of the 10 retailers contacted said Super Bowl Sunday's promotional impact is increasing, as scores of armchair quarterbacks rush the stores to stock up for living-room tailgate parties.

"We've been running ads that tie in to the Super Bowl for the last several years, and it is becoming more popular and more important for us every year. Supe

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