'PASSION' FIRES UP VIDEO SALES

"The Passion of the Christ" is experiencing the same attention-getting level of sales in its video release as it did in its theatrical run.The title hit store shelves Aug. 31 and immediately started to sell well, according to reports from across the country. Twentieth Century Fox Home Entertainment, Century City, Calif., reported sales of 2.4 million units by the middle of its first day of release,

"The Passion of the Christ" is experiencing the same attention-getting level of sales in its video release as it did in its theatrical run.

The title hit store shelves Aug. 31 and immediately started to sell well, according to reports from across the country. Twentieth Century Fox Home Entertainment, Century City, Calif., reported sales of 2.4 million units by the middle of its first day of release, with consumers purchasing an average 1.8 copies per transaction.

The Associate

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