Western Family: Self-Rising, Three Meat Pizza
e Meat Pizza beat DiGiorno during a blind taste test at the private-label supplier's headquarters. And, it also won the heart of the PLMA focus group judges, leading to a victory in the pizza category.
Originally distributed to Western Family's customers on the East Coast under the Shurfine label, the pizza was rolled out to West Coast clients in March 2004 under the Western Family label.
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