PASTA PEAKS

Retailers across the country report steady growth at the refrigerated pasta case, although some suspect it is a category that may have reached its apex.Far from a newcomer to the supermarket shelf, the refrigerated pasta category can still be the subject of debate over such basic issues as whether to merchandise in the deli or the dairy, and what kind of role it should play in a supermarket's home-meal

Retailers across the country report steady growth at the refrigerated pasta case, although some suspect it is a category that may have reached its apex.

Far from a newcomer to the supermarket shelf, the refrigerated pasta category can still be the subject of debate over such basic issues as whether to merchandise in the deli or the dairy, and what kind of role it should play in a supermarket's home-meal replacement strategy.

"We are selling more refrigerated pasta than we ever

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