PASTA PREVAILS

Refrigerated pasta is alive and well and living in the refrigerators of many middle- to upper-income shoppers.As a whole, the category may not recover the booming sales it experienced when it first exploded onto the market, but certain areas can look forward to expansion, industry sources contend.Convenience and variety will buoy this niche category in the near future, with new "meal solutions" and

Refrigerated pasta is alive and well and living in the refrigerators of many middle- to upper-income shoppers.

As a whole, the category may not recover the booming sales it experienced when it first exploded onto the market, but certain areas can look forward to expansion, industry sources contend.

Convenience and variety will buoy this niche category in the near future, with new "meal solutions" and innovations in filled and low-fat pastas leading the way, sources said.

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