PASTA'S UPWARD SPIRAL

Supermarkets are stuffing more pasta products into their frozen-food cases, helping make the category one of the hottest growing in the department.Frozen-food executives told SN they are promoting and, in some cases, expanding their frozen pasta sections to plug into what they are convinced is a natural extension of the success pasta continues to enjoy in dry grocery sections.According to data compiled

Supermarkets are stuffing more pasta products into their frozen-food cases, helping make the category one of the hottest growing in the department.

Frozen-food executives told SN they are promoting and, in some cases, expanding their frozen pasta sections to plug into what they are convinced is a natural extension of the success pasta continues to enjoy in dry grocery sections.

According to data compiled by Nielsen North America, Northbrook, Ill., unit volume of frozen plain p

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TAGS: Supervalu