PATCH IT

Patches are being affixed to supermarkets' facial racks. It's the latest health and beauty care segment to be infiltrated by the cross-over technology.The cosmetics-oriented "transdermal delivery systems" claim to do everything from smoothing age-related wrinkles to hiding scars, and they are trying to forge as close an attachment to supermarket shoppers as the nicotine patches and nose strips have.

Patches are being affixed to supermarkets' facial racks. It's the latest health and beauty care segment to be infiltrated by the cross-over technology.

The cosmetics-oriented "transdermal delivery systems" claim to do everything from smoothing age-related wrinkles to hiding scars, and they are trying to forge as close an attachment to supermarket shoppers as the nicotine patches and nose strips have. But to be successful, they'll have to overcome high price points, competition and con

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