PATHMARK 2000 FORMAT GIVES COSMETICS LINES A HIGH PROFILE

WEST HACKENSACK, N.J. -- While on her way to the mushrooms at the Pathmark 2000 supermarket here, local housewife Julie Coulter made an unanticipated stop, taking a moment to purchase Maybelline mascara.That's just what Pathmark Stores, based in Woodbridge, N.J., is hoping will happen a lot more often with its 2000 format, a store design inaugurated in 1992.While the Pathmark 2000 units emphasize

WEST HACKENSACK, N.J. -- While on her way to the mushrooms at the Pathmark 2000 supermarket here, local housewife Julie Coulter made an unanticipated stop, taking a moment to purchase Maybelline mascara.

That's just what Pathmark Stores, based in Woodbridge, N.J., is hoping will happen a lot more often with its 2000 format, a store design inaugurated in 1992.

While the Pathmark 2000 units emphasize perishables, they also have highly visible beauty departments.

In Pathm

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