PATHMARK INCREASES AIRTIME DEVOTED TO RADIO ADS

CARTERET, N.J. -- For the first six months of this year, Pathmark here increased spending on radio advertisements in the Tri-State area by 974.2% compared to the first half of 2000, according to the New York Radio Market X-Ray's Top Retail Radio Advertisers index.Rich Savner, spokesman for Pathmark, confirmed to SN that the retailer has "significantly increased our role in using radio as an advertising

CARTERET, N.J. -- For the first six months of this year, Pathmark here increased spending on radio advertisements in the Tri-State area by 974.2% compared to the first half of 2000, according to the New York Radio Market X-Ray's Top Retail Radio Advertisers index.

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